Our Team
One of the sweetest things about Crave is our team. Meet the passionate, dedicated, and remarkable people who are the driving force behind all of the sweet indulgences you know Crave to offer.
Head Office and Warehouse Team
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Carolyne McIntyre Jackson
CO-FOUNDER
Q. What do you love most about working at Crave?
There are so many things I love about working at Crave:
I love working alongside our great team of women and men. I love seeing customers smile when they come into the store and choose their favourite cupcake. I love telling new customers about our delicious baking. I love creating new products for our customers to enjoy. I love biting into a Just Chocolate to remind me why we do what we do, which is baking fresh each and every day homemade baking worth eating.
Q. What is your favourite cupcake flavour?
Just chocolate
Jodi Willoughby
CO-FOUNDER
Q. What do you love most about working at Crave?
I love the Crave team members that walk through our doors each morning and work together to make Crave great, working side-by-side with my sister, and so grateful for the opportunity to be a part of our customers moments.
Q. What is your favourite cupcake flavour?
The Vanilla Coconut, followed close by the Just Chocolate.
Mallory
CONTROLLER
Q. How long have you worked at Crave?
Since 2016
Q. What do you love most about working at Crave?
Working with an amazing group of innovative, hardworking women (and man!)
Q. What is your favourite cupcake flavour?
Crave-o-licious
Michelle
CREATIVE DIRECTOR
Q. How long have you worked at Crave?
Since 2017
Q. What do you love most about working at Crave?
Working with such a wonderful and inspiring group of people!
Q. What is your favourite cupcake flavour?
Just Chocolate
JULIANA
DIRECTOR SUPPLY CHAIN
Q. How long have you worked at Crave?
Since 2015
Q. What do you love most about working at Crave?
I love the people, I love the atmosphere, I love the customer’s happiness, and after more than 5 years at Crave, I still love the products! I still love to eat a warm cookie, I still love a good piece of cake, I still feel the joy of baking.
Q. What is your favourite cupcake flavour?
Just chocolate
CENDRA
DIRECTOR RETAIL OPERATIONS
Q. How long have you worked at Crave?
Since 2013
Q. What do you love most about working at Crave?
I am proud to work for a female-founded business that coaches and empowers amazing women. I not only love the quality of from scratch homemade baking, but the support system I have that inspires my self development to reach new milestones.
Q. What is your favourite cupcake flavour?
Chocolate Coconut
Rebecca
PRODUCTION LEAD
Q. How long have you worked at Crave?
Since 2017
Q. What do you love most about working at Crave?
I love working for a local business that celebrates community and creativity.
Q. What is your favourite cupcake flavour?
Our vegan chocolate cupcake.
HAYLEY
ACCOUNTANT
Q. How long have you worked at Crave?
Since 2022
Q. What do you love most about working at Crave?
I love that I get to work for one of my favourite local businesses and getting to work with an amazing group of women that have created such a great environment.
Q. What is your favourite cupcake flavour?
Dark Angel
Kaitlyn
CUSTOMER ACCOUNT MANAGER
Q. How long have you worked at Crave?
Since 2017
Q. What do you love most about working at Crave?
I love working for an established local family owned business, that just happens to make the sweetest treats. Being apart of our communities celebrations big and small, is pretty special.
Q. What is your favourite cupcake flavour?
Depends on the day – Red Velvet, Nutty Over Chocolate, Coconut Vanilla.
KIRSTEN
NATIONAL SALES MANAGER
Q. How long have you worked at Crave?
Since 2023
Q. What do you love most about working at Crave?
Who doesn't love receiving cupcakes? I love introducing people to something that brings them joy. It is easy to be passionate about a brand that is committed to the relationships they have built, internal with their employees and externally with their customers.
Q. What is your favourite cupcake flavour?
It’s actually 2 – Crave-o-licious and Strawberry Vanilla.
Dillon
DELIVERY DRIVER
Q. How long have you worked at Crave?
Since 2015
Q. What do you love most about working at Crave?
My favourite part about working for Crave is my coworkers. I’ve never had a job that was so easy to get up for every day and it’s because of the people I work with.
Q. What is your favourite cupcake flavour?
I had to wait a while but I can finally answer “the vegan one” as my favourite cupcake. It was worth the wait!
Liam
DELIVERY DRIVER
Q. How long have you worked at Crave?
Since 2023
Q. What do you love most about working at Crave?
I love how authentic it feels, you feel a bit more of a connection to the people you work with each day!
Q. What is your favourite cupcake flavour?
As of now Red Velvet, the cream cheese is just unbeatable.
Order Team
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From left to right: Nadean, Trisha, Chantelle
Bakery Team
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Jenna
WILLOW PARK MANAGER
Q. How long have you worked at Crave?
Since 2011
Q. What do you love most about working at Crave?
I love the sweet team of gals I get to enjoy working alongside everyday.
Q. What is your favourite cupcake flavour?
Red Velvet
Courtney
WILLOW PARK BAKERY LEAD
Q. How long have you worked at Crave?
Since 2018
Q. What do you love most about working at Crave?
The wonderful team I get to work with and the creativity we are able to have.
Q. What is your favourite cupcake flavour?
Red Velvet
Alyssa
CROWFOOT MANAGER
Q. How long have you worked at Crave?
Since 2017
Q. What do you love most about working at Crave?
Knowing I am able to create something that brings joy to so many people and being a small part of our customers special moments in life.
Q. What is your favourite cupcake flavour?
Nutty Over Chocolate
ALEX
ASPEN LANDING MANAGER
Q. How long have you worked at Crave?
Since 2021
Q. What do you love most about working at Crave?
I love the people I work with, they are all amazing, as well as our lovely customers!
Q. What is your favourite cupcake flavour?
Vanilla Princess
EMILY
KENSINGTON MANAGER
Q. How long have you worked at Crave?
(2011-2013) and now since 2021
Q. What do you love most about working at Crave?
I love working here because it's an amazing company founded by women, that continues to grow and spread joy and tasty treats! The sense of community the company as a whole creates as well as the team I get to work with every day at Kensington make it a pleasure to go to work every day. It's also incredibly rewarding to know that you're making someones celebration extra special with a delicious treat!
Q. What is your favourite cupcake flavour?
Nutty Over Chocolate followed closely by Red Velvet.
KELSEY
KENSINGTON BAKERY LEAD
Q. How long have you worked at Crave?
Since 2019
Q. What do you love most about working at Crave?
I love working at Crave because it gives me the opportunity to grow, and learn from an amazing team of people. In return I get to pass on everything I know, and learn onto my amazing team! I love that Crave makes an effort to be involved in the community, and I love making a customers special occasion even more special!
Q. What is your favourite cupcake flavour?
Nutty over Chocolate & Red Velvet
Cynthia
KENSINGTON CAKE DESIGNER
Q. How long have you worked at Crave?
Since 2005
Q. What do you love most about working at Crave?
There are so many things to love about working at Crave! A few of my favorites: the opportunity for creativity in both cake design and recipe development, baking everything from scratch, and working with a great group of people.
Q. What is your favourite cupcake flavour?
My all time favorite cupcake is
the Dark Angel.
Nicole
EDMONTON MANAGER
Q. How long have you worked at Crave?
Since 2021
Q. What do you love most about working at Crave?
I love getting to be creative with buttercream and making fun cake designs.
Q. What is your favourite cupcake flavour?
My favourite flavour is the Nutty over Chocolate, but my favourite Craving of the Month flavour is the Banana Brown Butter, although I’m excited to try the new Cinnamon Bun flavour!
Lucia
SASKATOON MANAGER
Q. How long have you worked at Crave?
Since 2017
Q. What do you love most about working at Crave?
I love the gals that I work with! They are my Canadian family as all my family is in Mexico.
Q. What is your favourite cupcake flavour?
From the classic menu, the Peanut Butter.
Samantha
EDMONTON MANAGER - CURRENTLY ON MATERNITY LEAVE
Q. How long have you worked at Crave?
Since 2018
Q. What do you love most about working at Crave?
I love being able to use my hands and be creative and I love knowing I’m a little part of someone’s special day, whether it’s a wedding, birthday, or proposal!
Q. What is your favourite cupcake flavour?
My favourite cupcake has always been the Mint Chocolate Chip!