Meet Sarah! Mom of two, Texan at heart and Vegan cupcake lover.

Sarah’s family is spread out across the globe. She moved from Texas to Canada, her parents still live in Connecticut and her sister lives in Spain. Sarah explains because they live in different countries, “sending one another sweet treats while we’re far away from each other is our way of staying connected and being part of each other’s celebrations.”

Mariana is a previous Crave employee - she worked for our Orderline Team from 2019 to 2022, at which point she went on maternity leave for her second daughter Stella, who is now almost 1 year old. Her eldest, Beatrice, is almost 6, and when she’s not practicing jiu-jitsu, she can be found sneaking a spoonful of Crave buttercream straight out of the container.

Dina is the owner of Calgary Party 50. You may have seen her incredible balloon installations around the City of Calgary and her energy is equally as vibrant!

Paul and Shawnna have been together for 7 years and married for just over one. He knew about her love for Crave, so it was obvious that Crave would need to be part of his proposal plan! Read on to see if she said "yes!"

Wondering what Christmas time looks like for Crave Co-Founders, Carolyne and Jodi? Read on to hear about their Christmas traditions and what togetherness means to them.

While we no longer hand-mix the shortbread, it’s still the same delicious, buttery cookie you know and love, and it’s a Crave staple for the holidays! Here is Crave’s Classic Shortbread recipe from Carolyne and Jodi’s maternal grandmother, Grandma Starling.

We’d like to introduce you to Beth, a baker at our Edmonton location.

Meet Mallory and Hayley - the dynamic duo behind the numbers at Crave!⁠

This limited edition kit promises holiday joy for everyone!

Allow us to introduce you to Sam, our Edmonton Manager!

Sam started working at our Edmonton location as a baker four and a half years ago, and has been our bakery manager for almost a year now. 

Jenna Archer is the artistic mind behind Jenna Archer Ceramics + Good Things. Calling Calgary home, she has built her brand on making wholesome ceramic goods using earth’s elements to bring you modern tableware. So, gather those closest to you, grab your Crave x Jenna Archer sprinkle mug and let’s create beautiful memories together!

I have made many versions of banana bread, and this is by far my favourite! - Co-Founder, Carolyne.